Business Point

Hyderabad (Telangana) [India], October 27: Deccan Health Care Limited (DHCL), a pioneering force in India’s nutraceutical, herbaceutical, and cosmeceutical sectors since 1996, continues to set new benchmarks in health innovation and preventive wellness. Founded and led by Dr. Minto Purshotam, a visionary bio-scientist and the company’s Chairman and Managing Director, DHCL has spent nearly three decades developing scientifically validated, consumer-ready health products designed to enhance wellbeing and improve quality of life.

A Legacy of Science, Innovation, and Holistic Health

Headquartered in Dwarkapuri, Hyderabad (Telangana), with advanced R&D, innovation, and manufacturing facilities at IIE, SIDCUL, Pantnagar (Uttarakhand), Deccan Health Care Limited stands as a symbol of India’s growing expertise in non-medicinal health care. The company’s operations span across nutraceuticals, herbaceuticals, and cosmeceuticals, focusing on creating ready-to-use, science-based health products that address modern lifestyle challenges and nutrient deficiencies.

At the core of DHCL’s approach is its “farm-to-formulation” model — a fully integrated process that begins with the cultivation and procurement of high-quality herbs and ends with the production of finished, consumer-ready health solutions. This approach ensures complete control over quality, safety, and efficacy at every stage, resulting in products that are both potent and reliable.

What Sets Deccan Health Care Apart

Deccan Health Care was founded during the early years of India’s nutraceutical movement, when awareness about preventive health and natural nutrition was still limited. Today, the company’s portfolio exceeds 1,500 products, each crafted using synergistically active ingredients backed by scientific validation. Every product is designed to address specific health concerns, improve nutrient intake, and enhance overall wellbeing.

Unlike conventional supplement companies, DHCL focuses on nutrient synergy—the idea that nutrients work best when combined in scientifically optimized ratios. This philosophy underpins its formulations, ensuring that every product delivers tangible, measurable health benefits. From concept and R&D to production and packaging, the company emphasizes efficacy, safety, and scientific validation, making it a trusted name among health-conscious consumers.

Key Milestones and Achievements

Over the years, Deccan Health Care Limited has achieved numerous milestones that underscore its commitment to innovation and public health:

• Pioneering Omega-3 Innovation (1990s): At a time when omega-3 supplements were largely imported, DHCL developed India’s first indigenous omega-3 ready-to-eat formulation containing ALA, EPA, and DHA — offering consumers a potent, high-absorption alternative.
• Revolutionizing Vitamin D and Iron Supplementation: Addressing widespread deficiencies, DHCL created a natural-base vitamin D capsule with superior absorption and a 100% herbal iron blend derived from seeds and plants — safe, effective, and clinically tested.
• Launch of BeYoungStore.com (2015): A hybrid B2B and B2C supply chain portal that has since served nearly 300,000 customers, streamlining access to quality nutraceutical and self-care products.
• Public Listing (2019): Conversion into a Public Limited Company demonstrated DHCL’s commitment to transparency, accountability, and sustainable growth.
• Strategic Partnership with CSIR-IHBT (2023): Collaboration with the CSIR-Institute of Himalayan Bioresource Technology to develop five unique, first-in-category herbaceutical products — a testament to DHCL’s research-driven approach.
• Government Program Participation (2024): DHCL became a proud contributor to national health initiatives such as the POSHAN Abhiyaan and Anemia Mukt Bharat programs, supporting holistic nourishment and reducing nutrient deficiencies across India.
• Launch of OTCFirst.in (2024): A consumer-centric online platform offering verified, third-party-tested Over-the-Counter (OTC) and self-care products, empowering both manufacturers and start-ups with a full-service supply chain solution.

Recent Innovation: ENERGYDECC – The Safe Energy Revolution

In response to growing concerns about sugar-laden, stimulant-heavy energy drinks, Deccan Health Care recently launched ENERGYDECC, a sugar-free, safe, and scientifically balanced energy booster. This formulation is designed to deliver sustained energy without the crash or health risks associated with conventional energy beverages — a true reflection of DHCL’s philosophy of “science with safety.”

Commitment to Global Expansion

Building on its legacy of excellence, DHCL is now preparing to bring its innovations to the global stage. The company is in the process of meeting statutory and regulatory requirements for six international markets, with a targeted launch in the UAE and GCC regions by March 2026. Its upcoming international product range will focus on mental health, women’s health, adolescent nutrition, and preventive wellness, all backed by strong scientific evidence and clinical validation.

Empowering Consumers, Strengthening Communities

Deccan Health Care’s customer base includes adolescents, young adults, and middle-aged individuals seeking effective solutions to the growing “nutrient crisis.” Through continuous innovation, the company provides products that not only correct nutrient deficiencies but also empower people to take proactive control of their health and longevity.

About Deccan Health Care Limited

Founded in 1996, Deccan Health Care Limited (DHCL) is a science-based wellness company specialising in nutraceuticals, herbaceuticals, and cosmeceuticals. Headquartered in Hyderabad, with manufacturing and R&D facilities in Pantnagar, the company operates through multiple online platforms — www.deccanhealthcare.co.in, www.beyoungstore.com, and www.otcfirst.in— and is currently developing www.deccan.health.

For media and business inquiries, contact:
mailto@deccanhealthcare.co.in | cmdoffice@deccanhealthcare.co.in

Disclaimer: This article is part of a sponsored feature and is intended solely for general informational purposes. It should not be taken as medical or professional health advice. Always consult your doctor or a qualified healthcare provider before starting any supplement, treatment, or lifestyle change related to your health.