{"id":69715,"date":"2026-06-18T17:20:10","date_gmt":"2026-06-18T11:50:10","guid":{"rendered":"https:\/\/businesspoint.co.in\/index.php\/2026\/06\/18\/yaap-digital-onboards-industry-veteran-sambit-mohanty-as-group-chief-creative-officer-to-power-its-next-growth-chapter\/"},"modified":"2026-06-18T17:20:10","modified_gmt":"2026-06-18T11:50:10","slug":"yaap-digital-onboards-industry-veteran-sambit-mohanty-as-group-chief-creative-officer-to-power-its-next-growth-chapter","status":"publish","type":"post","link":"https:\/\/businesspoint.co.in\/index.php\/2026\/06\/18\/yaap-digital-onboards-industry-veteran-sambit-mohanty-as-group-chief-creative-officer-to-power-its-next-growth-chapter\/","title":{"rendered":"YAAP Digital Onboards Industry Veteran Sambit Mohanty as Group Chief Creative Officer to Power Its Next Growth Chapter"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Gurugram (Haryana) [India], June 18: Yaap Digital Limited (NSE: YAAP | INE0U0J01015),&nbsp;<\/strong>one of India\u2019s fast-growing digital-first media and marketing solutions companies, is pleased to announce the appointment of&nbsp;<strong>Mr. Sambit Mohanty<\/strong>&nbsp;as&nbsp;<strong>Group Chief Creative Officer&nbsp;<\/strong>(GCCO).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/pnndigital.s3.ap-south-1.amazonaws.com\/uploads\/2026\/06\/postpressreleasecontent\/postpressreleasecontent5d3bfc0d-6c09-4eb7-f013-168ec804e28d1781722994.jpeg\" alt=\"\"\/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Mr. Mohanty joins YAAP with over 20 years of experience in advertising, brand building and integrated marketing communications<\/strong>. Prior to joining YAAP, he served as Creative Head \u2013 North &amp; South at McCann Worldgroup India. Over the course of his career, he has held leadership roles at leading agency networks including JWT, DDB, Bates, Elephant Design and McCann Worldgroup.<\/p>\n<p class=\"wp-block-paragraph\">In his new role, Mr. Mohanty will lead creative strategy and excellence across the YAAP network and support the Company&#8217;s continued focus on strengthening its integrated creative, content, influencer marketing and AI-led marketing capabilities. He will work closely with teams across markets to drive innovative, technology-enabled brand solutions for clients.<\/p>\n<p class=\"wp-block-paragraph\">Mr. Mohanty&#8217;s work has received recognition at several leading global and regional industry platforms, including Cannes Lions, Clio Awards, D&amp;AD, One Show, Spikes Asia and Effies.<\/p>\n<p class=\"wp-block-paragraph\">This appointment reflects YAAP&#8217;s continued investment in leadership talent and reinforces its commitment to building a world-class integrated marketing and technology platform.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Commenting on the appointment, Dr. Atul Hegde, Chairman &amp; Managing Director, YAAP Digital Limited, said:&nbsp;<\/strong><em>&#8220;<\/em>&nbsp;<em>As YAAP enters its next phase of growth, we are investing in world-class talent. Sambit&#8217;s appointment reflects our ambition to build a globally influential marketing company from India.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Mr. Sambit Mohanty added:&nbsp;<\/strong><em>&#8220;The traditional boundaries between advertising, content, social media and technology no longer exist. YAAP&#8217;s entrepreneurial mindset and digital DNA made this opportunity compelling.&#8221;<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p class=\"wp-block-paragraph\"><strong>About Yaap Digital Limited<\/strong><\/p>\n<p class=\"wp-block-paragraph\"><strong>Yaap Digital Limited (\u201cYAAP\u201d or \u201cthe Company\u201d)<\/strong>&nbsp;is a digital marketing, content, and technology services company focused on helping brands build meaningful connections with today\u2019s digital-first consumers. Through an integrated approach that combines creative storytelling, data-driven insights, and AI-powered marketing technologies, the Company delivers a comprehensive suite of solutions spanning influencer marketing, content creation, performance marketing, UI\/UX design, media buying, and marketing analytics.<\/p>\n<p class=\"wp-block-paragraph\">Operating under the \u201cYAAP\u201d brand across India, the United Arab Emirates, and Singapore, the Company, along with its wholly owned subsidiaries, has established a strong regional presence. Backed by a team of over 100 professionals and nearly a decade of execution experience, YAAP has successfully delivered marketing campaigns across diverse sectors, including financial services, consumer goods, tourism, automotive, technology, healthcare, and government projects.<\/p>\n<p class=\"wp-block-paragraph\">For FY26, the Company reported a Total Income of&nbsp;\u20b9188.73&nbsp;crore, EBITDA of&nbsp;\u20b931.74&nbsp;crore, and Net Profit of&nbsp;\u20b922.20&nbsp;crore.<\/p>\n<p class=\"wp-block-paragraph\">The company got listed on NSE Emerge in March, 2026.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gurugram (Haryana) [India], June 18: Yaap Digital Limited (NSE: YAAP [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":69714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-69715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-press-release"],"_links":{"self":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts\/69715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=69715"}],"version-history":[{"count":0,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts\/69715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/media\/69714"}],"wp:attachment":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=69715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=69715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=69715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}