{"id":72220,"date":"2026-08-14T17:22:36","date_gmt":"2026-08-14T11:52:36","guid":{"rendered":"https:\/\/businesspoint.co.in\/index.php\/2026\/08\/14\/in-a-usd-102-8b-indian-apparel-market-estilocus-targets-the-gap-between-premium-and-cheap-fast-fashion-menswear\/"},"modified":"2026-08-14T17:22:36","modified_gmt":"2026-08-14T11:52:36","slug":"in-a-usd-102-8b-indian-apparel-market-estilocus-targets-the-gap-between-premium-and-cheap-fast-fashion-menswear","status":"publish","type":"post","link":"https:\/\/businesspoint.co.in\/index.php\/2026\/08\/14\/in-a-usd-102-8b-indian-apparel-market-estilocus-targets-the-gap-between-premium-and-cheap-fast-fashion-menswear\/","title":{"rendered":"In a $102.8B Indian Apparel Market, Estilocus Targets the Gap Between Premium and Cheap Fast Fashion Menswear"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Bengaluru (Karnataka) [India], August 14:<\/strong> Walk into any wardrobe today, and you\u2019ll see the shift. Formal and casual are no longer separate\u2014style is more personal. Men aren\u2019t just buying clothes; they\u2019re shaping how they want to be seen. The modern consumer is more aware, expressive, and less driven by fleeting trends.<\/p>\n<p class=\"wp-block-paragraph\">This reflects a broader change in the Indian apparel market.\u00a0<strong><a href=\"https:\/\/www.ibef.org\/blogs\/fashion-forward-an-analysis-of-india-s-growing-apparel-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to IBEF<\/a>, <\/strong>the Indian apparel market was valued at US$102.8 billion in 2022 and is projected to reach US$146.3 billion by 2032, growing at a 4% CAGR. Rising incomes, a growing middle class, and global exposure are driving this growth.<\/p>\n<p class=\"wp-block-paragraph\">But the real shift is in mindset\u2014consumers now look for lasting quality, relevant design, and fair pricing. This has created a clear gap in the market.<\/p>\n<h3 class=\"wp-block-heading\"><strong>What do the brands generally offer in Men\u2019s Wear?<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">The Indian menswear market currently has broadly two categories:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Premium brands<\/strong>\u00a0offer strong design and quality, but are often expensive and less accessible for everyday wear.<\/li>\n<li><strong>Mass-market brands<\/strong>\u00a0are affordable and widely available, but often compromise on quality, fit, and durability.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">This leaves a clear gap\u2014where customers find it difficult to choose between quality and affordability, with few brands offering both.<\/p>\n<p class=\"wp-block-paragraph\">Whereas menswear is shifting toward versatile, casual styles, driven by e-commerce growth and wider reach across Tier II and III cities, as noted by IBEF. In a market seeking better balance,\u00a0<strong>Estilocus<\/strong>, a\u00a0<strong>homegrown brand<\/strong>, is positioning itself in this gap with a focus on minimal, well-designed menswear that balances quality and accessibility.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Looking for affordable men\u2019s wear that reflects your personal style?<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Estilocus is a men\u2019s wear brand founded in 2019 in Bangalore. At the heart of the brand is a guiding belief: \u201cWear Who You Are.\u201d Rather than following fleeting trends, Estilocus focuses on personal identity over trends. It offers clean silhouettes, thoughtful details, and continuity over disruption &#8211; purpose-driven, avoiding spectacle and grounded in simplicity.<\/p>\n<p class=\"wp-block-paragraph\">The brand aims to establish itself as a consistent and accessible menswear clothing option within the Indian market, with a focus on maintaining quality standards, and is recognized across India for its consistency and integrity.<\/p>\n<p class=\"wp-block-paragraph\">In a crowded fashion market, differentiation often comes down to detail\u2014and Estilocus leans heavily into this.<\/p>\n<ol class=\"wp-block-list\">\n<li>The brand places importance on craftsmanship details such as stitching quality, fabric selection, durability, and consistent fit across its products. This focus is intended to ensure a reliable product experience over time.<\/li>\n<li>Its design approach, referred to as \u201cTechno-Utopia,\u201d is centered on creating functional and accessible designs through structured and scalable production processes.<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\"><strong>Online Clothing buying becomes innovative<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Fashion today is not just about fabric\u2014it\u2019s also about experience. Estilocus is embracing this shift with innovation, most notably through its\u00a0<strong>AI-powered \u201cTry-It-On\u201d feature<\/strong>\u00a0on its website. This tool allows customers to visualize how a Denim, a shirt, or a shacket will look on them simply by uploading a photo.<\/p>\n<p class=\"wp-block-paragraph\">This reflects a broader industry trend where technology is playing a key role in:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reducing purchase hesitation<\/li>\n<li>Improving personalization<\/li>\n<li>Bridging the gap between online and in-store shopping<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">In a market where fit and feel matter deeply, this kind of innovation enhances trust and convenience.<\/p>\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/estilocus.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estilocus<\/a>\u00a0<\/strong>is steadily growing across South India, with its retail presence already in Kerala and Telangana, and plans to scale into key markets while keeping its products and experience consistent.<\/p>\n<h3 class=\"wp-block-heading\"><strong>Clothing trends and industry&nbsp;<\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><strong>Ladeesh PC, Director and Co-Founder of Estilocus, explains,<\/strong>&nbsp;<em>\u201c<\/em><em>The Indian apparel market is changing because people are becoming more conscious\u2014they want better quality, more timeless styles. With e-commerce growing, it\u2019s also easier than ever for people across different cities to access good fashion.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cBecause of this, what people want is a shift, as consumers are moving toward simple, versatile clothing that feels personal rather than trend-driven. At the same time, the industry itself is becoming more organised and focused on offering better overall experiences, not just products.\u201d<\/em>&nbsp;<strong>Ladeesh PC Notes.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">So now comes the natural part\u2014where Estilocus fits in. Estilocus is built for this exact shift. It offers accessible premium menswear with clean design, good quality, and everyday wearability. In a market where people want clothing that feels authentic, functional, and fairly priced, Estilocus is built around that shift. <strong>For more information, please visit:\u00a0<a href=\"https:\/\/estilocus.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/estilocus.com\/<\/a><\/strong><\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru (Karnataka) [India], August 14: Walk into any wardrobe today, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":72219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-72220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-press-release"],"_links":{"self":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts\/72220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=72220"}],"version-history":[{"count":0,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts\/72220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/media\/72219"}],"wp:attachment":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=72220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=72220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=72220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}