{"id":72689,"date":"2026-08-25T13:42:34","date_gmt":"2026-08-25T08:12:34","guid":{"rendered":"https:\/\/businesspoint.co.in\/index.php\/2026\/08\/25\/shivjeet-kullar-ad-legend-to-ai-master-from-bole-mere-lips-i-love-uncle-chipps-to-building-ai-platforms\/"},"modified":"2026-08-25T13:42:34","modified_gmt":"2026-08-25T08:12:34","slug":"shivjeet-kullar-ad-legend-to-ai-master-from-bole-mere-lips-i-love-uncle-chipps-to-building-ai-platforms","status":"publish","type":"post","link":"https:\/\/businesspoint.co.in\/index.php\/2026\/08\/25\/shivjeet-kullar-ad-legend-to-ai-master-from-bole-mere-lips-i-love-uncle-chipps-to-building-ai-platforms\/","title":{"rendered":"Shivjeet Kullar- Ad Legend to AI Master: From Bole Mere Lips, I Love Uncle Chipps, to Building AI Platforms"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>New Delhi [India], August 25:<\/strong> <strong>Shivjeet Kullar<\/strong>, who wrote one of the most famous lines in advertising at 27, says everything went downhill from that point because there wasn\u2019t much to do. Yet since then, he\u2019s won <strong>100s of National and International awards<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">He\u2019s worked with some of the biggest names in the business, from <strong>Amitabh Bachchan and Shah Rukh Khan to Shakira, Sting, Kapil Dev and Ajay Devgn<\/strong>, and created over <strong>100 celebrity-led campaigns<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">For the last <strong>30+ years<\/strong>, he\u2019s somehow continued to make a living out of branding, storytelling and cultural strategy, despite apparently having peaked at 27.<\/p>\n<p class=\"wp-block-paragraph\">He\u2019s been ranked among the <strong>Top 10 Campaign Magazine Creative Professionals in India<\/strong>, shaped some of the country\u2019s most memorable campaigns, and spent three decades proving that maybe things didn\u2019t actually go downhill after all.<\/p>\n<p class=\"wp-block-paragraph\">Or perhaps this is just what going downhill looks like when you\u2019re Shivjeet Kullar. Bitten by the AI world, he\u2019s now started two AI companies, <strong>FAIME and GoodFox<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\"><strong>FAIME<\/strong> is built on a simple realisation: just because a celebrity can sell something doesn\u2019t mean they should sell everything. In a world where every brand wants a famous face, and every famous face seems to be endorsing five things at once, FAIME helps brands find the right celebrity for the right story. It brings together celebrity intelligence, brand fit and cultural relevance to make endorsements less about <strong>\u201cWho\u2019s available?\u201d<\/strong> and more about <strong>\u201cWho actually makes sense?\u201d<\/strong> Because when the celebrity, the brand, and the audience click, it looks like a brilliant idea. When they don\u2019t, well\u2026 the internet usually has a field day.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Goodfox<\/strong> is built for brands that are tired of guessing what their customers are thinking. It uses psychographic intelligence to help D2C and e-commerce brands understand not just who their customers are, but what makes them tick: their motivations, preferences, behaviours, and buying mindsets. Essentially, it gives brands a little peek inside the consumer\u2019s head, minus the awkward mind-reading part. Because knowing that someone bought your product is useful; knowing why they bought it, what they might buy next, and what makes them choose you over someone else is where things get interesting.<\/p>\n<p class=\"wp-block-paragraph\">When asked how he feels about launching AI companies at 60, he says, <em><strong>When I was young, there was a movie Chadi Jawaani Budhe Nu in the theatres; I think that\u2019s what bit me.<\/strong><\/em> And I guess that\u2019s what explains why, when people start slowing down and taking it easy, Shivjeet is still building companies and thinking about the next big thing.<\/p>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], August 25: Shivjeet Kullar, who wrote one [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":72688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-72689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-press-release"],"_links":{"self":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts\/72689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/comments?post=72689"}],"version-history":[{"count":0,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/posts\/72689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/media\/72688"}],"wp:attachment":[{"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/media?parent=72689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/categories?post=72689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesspoint.co.in\/index.php\/wp-json\/wp\/v2\/tags?post=72689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}